Cardiff Dare To Fail
8th November, 0900 – 1630
£180 inc VAT per delegate
09:00 – 09:30 Superhero Registration
09:30 – 10:00 Hero introduction from the Chair, Paul Diggory
10:00 – 10:45 Grant Leboff presents “Why all marketing fails (and why it doesn’t matter)”
11:00 – 11:45 Helen Reynolds presents “Lucky accidents and magnificent failures – how to love your work from my cock-ups, blunders and boo-boos”
12:00 – 12:45 Lunch for Superheroes
12:45 – 13:15 Getting in the zone
13:15 – 14:00 Paul Taylor presents “Failing faster and better – how we can experiment in public without getting organisations into deep trouble”
14:00 – 14:45 Hero breakout sessions
15:00 – 15:45 Luan Wise presents “From scheduling fails to trend jacking that backfires. How to be one step ahead”
16:00 – 16:30 Summary & Close
16:30 – 17:30 Superhero drinks
GRANT LEBOFF @grantleboff
MARKETING CONSULTANT, AUTHOR & FOUNDER OF STICKY MARKETING
Grant Leboff is one of the U.K’s leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September of this year. This follows the success of Leboff’s previous titles. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
HELEN REYNOLDS @HelReynolds
SOCIAL FOR THE PEOPLE
Helen is on a mission to get public services and housing to go social – making local communities happier by getting organisations to listen, be more approachable and in touch with modern life. She has won numerous national social media and PR awards and is on the Guardian’s Public Leaders editorial board.
PAUL TAYLOR @PaulBromford
INNOVATION COACH, BROMFORD
Paul’s career has spanned housing, customer experience, communications, and innovation management. A big lover of meeting new people and sharing ideas he nonetheless has a juvenile obsession with gadgets, tech and all forms of social media and believes people should bring their interests into the workplace.
LUAN WISE @luanwise
CIM MARKETING PROFESSIONAL
From scheduling fails to trend jacking that backfires, Luan will be sharing a selection of social media mistakes. We’ll smile, frown and learn what not to do and share tips of how to be one step ahead in a potential crisis. Luan is a chartered marketer with more than 15 years’ experience working with clients including Hilton, Royal Mail, Panasonic and the University of Cambridge.
FRAN O’HARA @fran_ohara
VISUAL COMMUNICATIONS SPECIALIST, SCARLET DESIGN
Fran is Director of Scarlet Design, a strategic thinking, design, training and visual facilitation consultancy working all over the world. She’s also co-director of the ‘Working With Not To’ Co-Production Project social enterprise. Fran’s expertise lies in combining expert hand-drawing and digital design skills with 25+ years communications experience. Using visual thinking and co-creation to bring clarity and enable people to see – literally and metaphorically – the ‘big picture’, fresh ideas and solutions.
PAUL DIGGORY (CHAIR) @paulwdiggory
HOUSING & SOCIAL ENTERPRISE FREELANCER
Now involved in a range of housing and social enterprise related activities, Paul was Chief Executive with North Wales Housing from November 2000 to May 2016, winners of the Silver Award for ‘Best Housing Association’ at the What House Awards 2015. Presented with ‘Outstanding Contribution to Housing in Wales’ at the Welsh Housing Awards 2015, he was also included in the 2015 Visceral Business Ltd ‘Connected CEO Study Top 20’ for digital influence.