Manchester Dare To Fail
29 November, 0900 – 1630
£180 inc VAT per delegate
09:00 – 09:30 Superhero Registration
09:30 – 10:00 Hero introduction from the Chair
10:00 – 10:45 Grant Leboff presents “Why all marketing fails (and why it doesn’t matter)”
Time for a brew
11:00 – 11:45 Nick Atkin “The man who dared to fail in UK Housing… And won”
12:00 – 12:45 Lunch for Superheroes
12:45 – 13:15 Getting in the zone
13:15 – 14:00 Helen Reynolds presents “Lucky accidents and magnificent failures – how to love your work from my cock-ups, blunders and boo-boos”
14:00 – 14:30 Tim Scott HR presents “Social media: why your HR team are scared of it”
14:30 – 15:00 Hero breakout sessions
Time for a brew
15:15 – 16:00 Paul Taylor presents “Failing faster and better – how we can experiment in public without getting organisations into deep trouble”
16:00 – 16:30 Summary & close
16:30 – 17:30 Superhero drinks
GRANT LEBOFF @grantleboff
MARKETING CONSULTANT, AUTHOR & FOUNDER OF STICKY MARKETING
Grant Leboff is one of the U.K’s leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September of this year. This follows the success of Leboff’s previous titles. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
NICK ATKIN @nickatkin_hht
CHIEF EXECUTIVE, HALTON HOUSING
A pioneer of the paperless office and challenger of convention. Nick embraces the opportunities and advantages that digital communications can bring. Having identified valuable time wasted Nick’s was the first housing group to abolish email. A true dare devil!
PAUL TAYLOR @PaulBromford
INNOVATION COACH, BROMFORD
Paul’s career has spanned housing, customer experience, communications, and innovation management. A big lover of meeting new people and sharing ideas he nonetheless has a juvenile obsession with gadgets, tech and all forms of social media and believes people should bring their interests into the workplace. ‘Failing Faster and Better’ – Paul provides an interactive overview of the best innovations in communications and engagement and how we can experiment in public without getting organisations into deep trouble.
HELEN REYNOLDS @HelReynolds
SOCIAL FOR THE PEOPLE
Helen is on a mission to get public services and housing to go social – making local communities happier by getting organisations to listen, be more approachable and in touch with modern life. She has won numerous national social media and PR awards and is on the Guardian’s Public Leaders editorial board. ‘Lucky accidents and magnificent failures – 10 lessons on how to love your work from my cock-ups, blunders and boo-boos’
TIM SCOTT @TimScottHR
Tim is an independent HR consultant with twenty years’ generalist experience of leading award-winning People teams and transforming organisations’ HR practices. He has co-written several books, including “Putting Social Media to Work” (available on Amazon). Social media has been around for some time now but for many HR professionals it is a scary prospect and something only the comms team need to worry about. In this session we’ll explore why your HR colleagues are so scared of social media and how you can help them overcome this fear for the benefit of your HR team and your organisation as a whole!
FRAN O’HARA @fran_ohara
VISUAL COMMUNICATIONS SPECIALIST, SCARLET DESIGN
Fran is Director of Scarlet Design, a strategic thinking, design, training and visual facilitation consultancy working all over the world. She’s also co-director of the ‘Working With Not To’ Co-Production Project social enterprise. Fran’s expertise lies in combining expert hand-drawing and digital design skills with 25+ years communications experience. Using visual thinking and co-creation to bring clarity and enable people to see – literally and metaphorically – the ‘big picture’, fresh ideas and solutions.
CHAIR: AMY NETTLETON @amynettleton1
HEAD OF SALES & MARKETING FOR ASTER & CHAIR OF THE NATIONAL HOUSING GROUP (NHG)
Selling homes is all Amy has ever done from running estate agents (she’s not that bad – it was a few years ago now!) to sales teams in housing associations; safe to say it drives her. Amy is responsible for all sales related activity at Aster – circa 300 Homes a year -and is committed to challenging & changing the way the sector sells to its customers. Her team also look after the marketing of the homes and all resales and staircasing activity – safe to say its a busy old team; if you follow them on twitter (@Sales_Aster) you will get an insight! Amy is passionate about selling homes, and specifically shared ownership. She feels it is one of the main solutions in making homeownership accessible, and is determined to see it as a 4th tenure of choice. When not talking or tweeting about shared ownership or unicorns, you will find Amy on horseback or with a gin in hand!