Hi everyone. CIM were absolutely delighted to partner with Raconteur on their latest Future of Marketing and Customer Experience report, published in the last Sunday Times.
There is a plethora of insight on the latest marketing trends to be found in this report, but a real standout is the op-ed from our own marketing director, Gemma Butler, on page 11. We know that marketing can and should be a force for good in the boardroom, but the concept of ‘sustainable finance’ as a unifying force to bring together key decision makers around brand purpose is a change I am excited to see take hold. Unfortunately, marketing is still seen as a cost centre by too many organisations, and this is a rallying cry to focus on value delivered, rather than pounds spent.
You can read the report to enjoy the full range of features, including the op-ed below, here: https://lnkd.in/d89vH3F