I am going to my first #CommsHero conference! As a ‘newbie’ to the field (have worked in communications before but studying with CIM so I feel more ‘official’), I am very excited to meet lots of delegates and listen to the incredible line up of speakers. The conference’s theme authenticity really caught my eye. Working as the Communication Manager at Manchester’s first waste food catering social enterprise requires authentic and creative approaches to marketing.
It is estimated that 15 million tonnes of food is wasted each year by the food industry in the UK, a large amount of which is still perfectly edible. These figures, unimaginable to many, is the staggering reality of the food production and consumption habits not only locally, but in many countries around the world. It is also estimated that over 8 million people in the UK alone are struggling in some way to afford enough food. Open Kitchen MCR (OK MCR) is a not-for-profit social enterprise that offers a solution to both these issues as the income generated goes back into the community! Literally winner winner chicken dinner!
I have the absolute privilege to go forth and promote OK MCR’s fantastic work as well as establishing new customers and retaining existing ones. I hope to be inspired by the Comms Heroes at the conference and return to my post with some fresh insights and bucket loads of inspiration! Particularly excited to learn more about innocent smoothies from Helena Langdon as I both love their ads and the drinks!
Plus, there is no way I could miss the #commshero conference when it is being held in the best city in the country……but I am biased! ?