About Michelle...

Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups and networks.
A recognised speaker and specialist in digital marketing, community strategy, social media, comms and content. She has 25 years of marketing & comms experience in a mix of agency and in-house roles, including at Econsultancy, Lexis PR and Access Intelligence.
She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.
Co-author of Community Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.

Session overview: What is Community Based Marketing?

What is Community Based Marketing (CBM)? How to grow your business and demand with community
You know what Account Based Marketing is. But what about CBM?
This session reveals how community and community led growth is set to power marketing and communication strategies for years. Learn why McKinsey called community “the big idea” in marketing for this decade.
Learn from marketing, CBM and community expert Michelle Goodall.