About Darryl...

Darryl is MD and Co-Founder of Hard Numbers, the AMEC, PR Moment, PRCA DARE, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Darryl is a Fellow of both the PRCA and CIPR and is a CIPR Chartered Practitioner and member of AMEC, but his most important job is that of father to his children, Hudson and Halia.


Session overview: Making media profile pay - How social media and earned media profile can help generate more money for your company or clients 

In this session you will hear data from the last two “Coverage to Capital” research reports from Hard Numbers which show the impact of earned and social media profile on fund-raising for businesses. The insights from this research are relevant to anyone in a communications role, both in terms of making the case for investing time and money for organisations in these channels, but also how to make the most of their own profile. You can expect lots of data, lots of personal anecdotes and insights, and a few laughs from the MD and Co-founder of one of the UK’s fastest-growing and most differentiated agencies – Darryl Sparey of Hard Numbers.