About Alice...
Alice works within the Behavioural Science Unit at Public Health Wales as a Senior Behavioural Scientist. Her work includes supporting the public health system in Wales to apply behavioural science in everyday practice. She works on things like climate change, vaccination uptake, healthy food choices and screening. Prior to Public Health Wales, Alice worked in local government whilst completing her PhD, which explored how behavioural science could be used to help increase levels of physical activity within primary school classrooms.
Session overview: Developing Behaviourally Informed Communications
Communications that have impact are a critical component of policy and intervention development. Designing and delivering public sector communications using evidence-based behavioural science techniques means we can get what we aim for more often. By developing a deeper understanding of how and why individuals and populations respond to circumstances, we can have greater impact through more tailored and evidence-based planning and delivery. This session provides an overview of a new tool ‘Developing Behaviourally Informed Communications’ written by the Behavioural Science Unit at Public Health Wales. We’ll share behavioural science techniques and approaches, and walk you through a step by step process using the ‘SCALE’ approach, to help strengthen your communications.
Alice Cline
Public Health Wales