About Carla...

As Head of Strategic Communications at Transport for Greater Manchester (TfGM), I lead the development and delivery of integrated marketing and communications strategies to support TfGM’s vision of a cleaner, greener, and more connected city-region.
With over 20 years of experience in the communications field, I have a proven track record of creating and implementing effective campaigns, partnerships, and initiatives that drive positive change, enhance reputation, and engage diverse audiences. I have a passion for innovation, creativity, and social impact, and I enjoy working with talented teams and stakeholders to deliver impactful solutions for complex challenges.

Session overview: Don't shoot the messenger!

For any Comms Hero working in a political or public-sector role there will inevitably come a day when you find yourself caught between a rock and a very hard place.
The rock, in this instance, being the need to communicate a very simple, campaign-able message; the hard place being the inevitable slog you will face navigating the technical, legal and operational challenges and approvals to reach it.
This session will look at top tips from on how to maintain your sanity, when to challenge and assert your professional expertise, and how to keep everyone happy along the way.