About Sarah...

Sarah Waddington CBE is a director of Wadds Inc. and advises creative agency management teams on their company direction to deliver sustainable growth and deliver social impact. She is the co-founder of Socially Mobile, a not-for-profit PR training school helping those from lower socio-economic backgrounds and under-represented groups to increase their earning potential.

Session overview: Freddie Starr Ate My Hamster (or how PR is not just publicity and other stories)

A whirlwind tour into how popular culture has impacted perceptions of public relations with a look at the multifaceted management function it really is.