About Jenni...

Jenni is an international speaker, author, podcaster and business communications strategist.  

In a career spanning nearly 20 years she has worked in defence, retail and hospitality as well as not-for-profit. It is this experience that contributed to the development of The Field Model™ and her book, Influential Internal Communication which was published in April 2021.  

Before setting up Redefining Communications, Jenni worked as a Communications Director for a global pharmaceutical business and prior to that she was Global Head of Communications for a FTSE 250 hospitality business.  

Jenni has her own podcast; Redefining Communications with Jenni Field and co-hosts the award-winning podcast Calm Edged Rebels which focuses on coaching topics like motivation, influence and boundaries.  

Jenni is a certified Company Director, a fellow of the Chartered Institute of Public Relations (CIPR), she is a Chartered practitioner and is qualified in internal communication.  

Session overview: The eight traits of credibility

Every leader wants people who will follow them and seamlessly perform the necessary tasks needed to succeed. But no matter how hard they try, most leaders struggle to get their teams to do what they want. They work on being more empathetic. They work on their communication style. They work on being “authentic.” But those issues are rarely the root of the problem. The real problem is not that you don’t have a clear vision and a plan to get there. The problem is nobody believes you. Until a leader becomes credible, we will not follow that person. Jenni has identified eight traits that make someone credible and she has tested these with leaders and followers. Importantly, this has been tested against protected characteristics to find out if statements like “women care more about empathy than men” is actually true. This session will be the first time this research has been shared and it will delve into the nine traits of credibility, sharing what happens when one of them is missing.