About Luan...

Luan is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more. 

In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media. 

Session overview: From Boomers to Gen Z: How different generations are embracing social media

In this online session, trusted social media advisor Luan Wise will share key characteristics of different generations and how these insights can positively impact your social media marketing activities. Understand which platforms they prefer, how they use them and what they expect from the organisations and users they follow.