About Pamela...

Pamela is a public and 3rd sector comms professional with 15 years’ experience in marketing and comms. She is currently the Director of Marketing and Communications for the National Institute of Teaching, the government’s flagship recruitment and development body for England’s teachers.

Session overview: The blank canvas: 6 lessons on developing a brand from scratch

The National Institute of Teaching is the government’s flagship teacher development provider, leading the training and development of thousands of English teachers. We’re a brand new organisation, and we had to develop the brand at pace. I want to share the 3 things I’d do again, and the 3 things I’d definitely avoid, to help others learn from what we did.