About Rebecca...
Rebecca Benn is an experienced marketing and digital strategy communications specialist with over 17 years experience working in data and technology.
She started her career providing communication strategy support for the National Programme for IT. She has extensive public sector experience having been the communications lead on a number of high level national IT delivery projects.
Rebecca specialises is in data communications, having supported the work around the Partridge review which looked at the management of national data releases. She uses her talent of distilling complex technical data information into communications for a variety of channels. Her data work in prescribing and workforce has led to several national front pages.
Rebecca completed her MSc in Marketing and digital strategy in 2020 . Her research paper saw the creation of a Data Use Acceptance Model, which can be used to consider the communication factors to create the optimal environment to aid awareness.
Rebecca currently heads up the external communications and strategy at Defence Digital, the digital delivery arm of the Ministry of Defence.
Session overview: Putting the D in Digital
Providing skills and training for the whole of Defence is no mean feat. It involves innovative thinking, creative comms and getting a clear way to motivate people to learn new skills. Rebecca will talk you through the lessons learned on this campaign and give you some tips on how to go about creating behavioural change campaigns.
Rebecca Benn
Head- External Relations and Strategy – UK Ministry of Defence