About Ruth...
Specialist in behaviour change marketing using behavioural science and design thinking. With 20 years delivering NHS, Local Gov & public health comms & marketing.
Session overview: Uncertainty. The decision killer. Get started in b.s. (behavioural science)
Practical session on getting started using behavioural science in your comms & marketing. Uncertainty is your audiences decision killer. Whether is it internal comms or consumer marketing when your audience is unsure they will revert to the status quo. If you want to shift beyond awareness to action behavioural science has easy wins you can use. Kill the uncertainty and drive action.
Ruth Dale
CEO – Social Insight Ltd