About Michael...

A Marketing and Campaigns Manager at Rainbows Hospice for Children and Young People. With over 12-years marketing experience, I have worked for creative agencies, Premier League-winning football teams and now, the East Midlands’ only hospice for babies, children and young people with serious and terminal illnesses. 

As a Marketing and Campaigns Manager, I have played a key role in the creation and day-to-day running of Rainbows’ award-winning website, maintaining their social media channels and implementing campaigns which drive brand awareness, converts supporters into event participants and fundraisers. 

From Facebook to Twitter, Instagram to TikTok and now Threads… every man, woman and dog are now at it. But the content being produced – whether for fun or for business – is meh! Everyone thinks they can “do” social media, that social media is “easy” and going “viral” can be done by jumping on the latest trend. It’s this mindset which means we’re seeing (and settling as individuals and consumers) for mediocre content, content which no longer entertains, informs or educates but instead is easily scrollable. Let’s break the cycle. It’s time to put the “social” back into social media. It’s time to create content which is authentic. It’s time to create content which is more powerful than just standing in a field and shouting our message (because, let’s be honest, that’s what a lot of social has become)… and it’s time to listen to the advice we were told as kids – “if we’ve got nothing nice to say, don’t say anything at all”. During the session we’ll look at: – why authenticity is important (plus some examples of great authentic social posts and fake authenticity) – scroll stopping content – how do you stop those thumbs? – importance of becoming social on social media Social media isn’t easy. Everyone can do it – but not everyone can do it well. But we shouldn’t be settling for “meh”!