Darain is Co-Founder of People Like Us People Like Us (plu.org.uk) and is a seasoned Marcomms leader – he formerly headed up Communications for MySpace in Australia, as well holding a Global Communications role for WWF’s Earth Hour. He joined LinkedIn EMEA in 2011, and is currently their International Director of Brand Marketing, where he’s responsible for devising, and implementing their international brand strategy. Darain and his brother, Sheeraz, set-up not for profit, People Like Us, in 2020 to address the underrepresentation of Black, Asian and Minority Ethnic people in Marketing & Communications industries.