Do what you say... say what you do! Building a cohesive sustainable marketing communications strategy

Bringing your stakeholders with you on your sustainability journey has never been more important. Whilst your organisation may be championing many inspiring, innovative and impactful sustainability activities, the why, what and where aspects of how you communicate with your customers, employees, prospective employees and suppliers is critical to building trust, loyalty and value creation. To avoid greenwashing, you have to be doing what you say, so that you can authentically say what you do. It’s not as simple as ‘telling stories’ – it’s ensuring you apply a responsible lens to all marketing and communications across all touchpoints – considering greener digital channels, online presence, packaging, events – ensuring end-to-end cohesion across all campaigns, communications and channels.  In this session, Michelle and Gemma will walk you through the critical components of building a cohesive sustainable marketing communications strategy.

Tune in at 9:30 am, Wednesday 21st September.