Understanding changing consumer behaviours and surviving the cancel culture

As marketers and comms professionals we’re living through turbulent times. From the pandemic; the ongoing climate crisis; skills and staff shortages; increasing inflation; and the rise of cancel culture – marketing and comms has never been more in the spotlight. It’s clear from CIM’s latest research that consumers now expect brands to do more than just deliver value, but to also actively engage with societal and political issues – all whilst keeping up with behavioural changes.

In fact, CIM research finds that:

  • The majority of marketers (59%) find it harder to predict changing consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace
  • Over a quarter (28%) feel there is even a need to radically overhaul their business model within the next decade in order to survive

In this session, James Delves will examine CIM’s latest research, providing actionable advice for marketers at all levels that will help them to protect their brand, budgets and role in the future.

Join the session on Tuesday 11th October at 10:15am.

James Delves

Head of PR and External Engagement, CIM