John Brown

John Brown is a dad to two, a husband to one and the founder of Don’t Cry Wolf, the B Corp certified brand activism agency. He is a relentless advocate of businesses being a tremendous part of solving some of society’s biggest problems.  He is the chair of the PRCA Misinformation in the Climate Crisis working group and has been a campaigner for more transparent campaigns from brands that are looking to shout about green credentials. John is also an Ambassador for the B Corp movement and advises brands on their ESG approach. He’s worked with brands such as Virgin, Green Chef, Elvie, Meridian, Lucozade Suntory, and Meridian on campaigns and strategy.