Empathy Mapping - Getting in the head of your audience

There is a lot of noise around using behavioural science in marketing and communications but getting started can be easier than you think. Chances are you are halfway there already.

It always starts with your understanding of your audience. This session will guide you through an incredible visualisation tool called the Empathy Map – we will literally get inside your audience’s head. We’ll take you through how to use it on your own and with stakeholders so you can capture their expertise. It’s fun, simple and energy creating not draining!

Join the session on Friday 23rd September at 09:30 am.

Ruth Dale

Speaker, trainer and consultant in Behaviour Change Marketing