Sarah Waddington CBE

Managing director Sarah Waddington CBE is an experienced PR and management consultant helping organisations to articulate their purpose and optimise performance.

A pioneer of best practice, she was awarded the CIPR’s Sir Stephen Talents Medal for exceptional achievement in public relations and is the winner of the PRCA’s Outstanding Contribution in Digital Award. Her CBE was awarded in June 2021 for services to public relations and voluntary sectors.

Having built a reputation as an ethics tsar and diversity and inclusivity champion, she is a strong advocate of accountable leadership and women in business and believes in helping young talent break through.

Sarah is a Past President of the CIPR, a PRCA Fellow, a member of the Northern Power Women Power List, features on Provoke Media’s Innovator 25 EMEA 2021 list and is a regular speaker at industry events.