Using behavioural science to power your communications

Shayoni Lynn FCIPR FPRCA CMPRCA is CEO & Founder of behavioural science communications consultancy, Lynn. In this session she will discuss how a better understanding of human behaviour can help boost communications outcomes, connect with audiences in more meaningful ways, and drive positive societal change. She’ll provide an introduction to behavioural barriers – structural, informational, cognitive, social – and outline how measurement and evaluation can be embedded into behaviour change campaigns to demonstrate strong ROI for communications teams.

Join the session on Friday 23rd September at 10:15 am.