How PR in Pakistan Evolved in Past Decade
Just like any other progressive market, PR in Pakistan also saw expansion in its scope of work due to challenges-driven opportunities, offered mainly by digital and social media. From traditional Media Relations to modern-day interruptions caused by newer phenomena like Search Engine Optimization (SEOs), the country’s PR fraternity did well `to learn, unlearn and relearn the constantly unfolding trends in the profession.

Aamir Abbasi
Chartered PR Practitioner from Chartered Institute of Public Relations – CIPR UK

Qurat ul ain Shahid
Certified Director, ICAP, Director’s Training Programme – Interloop Limited

Attiyah Inaam
Corporate communications, public relations, sustainability and social media