Women, Leadership and PR Industry in England: What Do Women Want?

This talk draws from data on women working in the PR industry in England. The talk will draw from previously published and publicized research into lived experiences and office culture in the PR industry and present data on leadership. The talk will be based on data already collected as part of the EUPRERA project on Women in PR and the data currently being collected focusing also, specifically, on BAME women in PR. The data on women’s leadership styles and women’s preferences will be discussed within a framework of cultural masculinities in organizational settings.