Marketing’s role in driving a sustainable future

Looking at how marketing has a significant role to play when it comes to promoting and driving sustainability, whilst also needing to recognise that it is also part of the problem. Working towards a more sustainable future requires every part of the stakeholder chain to come together and it is now more important than ever for brands to communicate their responsible and sustainable practices. Sustainability is taking marketing back to its core purpose around strategy, brand and communication and we have an opportunity for marketing to change both the conversation and behaviours, internally and externally.