It’s a numbers game: under-utilised metrics for digital comms success

There’s Bounce rate, Views, Impressions, Engagement and more to measure… but what about the metrics hardly any comms teams use that show a direct impact between their hard work and positive results? After interviewing 100+ comms professions, Hayat Rachi, CMO at React & Share, will spill the secrets from her conversations to showcase under-utilised metrics that matter.