Lessons from 20+ years of Online Community Building

Comms and PR professionals have all the right skills to succeed in community strategy/building.

Everyone is talking about ‘online community’, but why do so few brands, businesses and organisations do it well?

In this session, Michelle will share learnings from 20+ in community strategy as a both a lecturer and a practitioner. She’ll highlight some examples of successful professional communities and share their secret sauce!


You’ll leave the session with some actionable tips for anyone wanting to build and sustain a successful professional community.

  • What is online community – and how it’s different from social media?
  • What is the business case for community?
  • What are the different types of professional communities?
  • The formula for community success – top tips for building and sustaining online communities