Lessons from 20+ years of Online Community Building

Comms and PR professionals have all the right skills to succeed in community strategy/building.

Everyone is talking about ‘online community’, but why do so few brands, businesses and organisations do it well?

In this session, Michelle will share learnings from 20+ in community strategy as a both a lecturer and a practitioner. She’ll highlight some examples of successful professional communities and share their secret sauce!

You’ll leave the session with some actionable tips for anyone wanting to build and sustain a successful professional community.

• What is online community – and how it’s different from social media?
• What is the business case for community?
• What are the different types of professional communities?
• The formula for community success – top tips for building and sustaining online communities