Ruth Dale

Ruth is the founder of Social Insight a behaviour change marketing consultancy that offers two things. One – a deep dive into your audience so you can increase impact, conversion and achieve change and two – Behaviour Change Marketing Bootcamp training. Launched earlier this year over 100 communicators from NHS, Fires Service, Public Health England and Local Government have been through this intense but invigorating one-day training.


Ruth’s experience in marketing and communications stretches almost 20 years across NHS, Local Government, Central Government and Not-for-Profit. Campaigns include national flagship campaigns such as Change4Life, Every Mind Matters, NHS Cancer Campaign. With over a decade’s experience in public health marketing, Ruth spent 2020 supporting the COVID-19 Public Health England marketing response. She has won the HSJ Award for Social Marketing, Antibiotic Guardian Award for Community Engagement and CIPR Award for insight into A&E attendance.


Her focus is to apply behavioural science for positive change and believes marketing can be used as a force for good. Her mission is to share how easy it is for in-house communicators to use behavioural science to uplevel their communications.