Murder Mystery meets behaviour change marketing: Case 202 - The mystery of the murdered #CommsHero
This session is an introductory look at behaviour change marketing.
It takes a fun approach to exploring how behavioural science can take your communications and marketing to the next level.
You have probably heard of Nudge but have you heard of COM_B? The key to unlocking behaviour change in your communications?
Come and up-level your detective and communications skills through the lens of behavioural science.