Sarah Waddington

Astute.Work managing director Sarah Waddington is an experienced management and PR consultant helping organisations to articulate their purpose and optimise performance.

A pioneer of best practice, she was awarded the CIPR’s Sir Stephen Tallents Medal for exceptional achievement in public relations and is the winner of the PRCA’s Outstanding Contribution in Digital Award.

Sarah is the founder and editor of #FuturePRoof, a series of books and community aimed at reasserting the role of public relations as a management function.