Syed M. Ayaz

Syed M. Ayaz is a lifelong learner of Corporate and Marketing Communications, possesses a wealth of knowledge and hands-on experience of more than 15 years in Corporate Communications, Media Management, Crisis Communications, and all other expertise integral to identify him as a seasoned PR professional.

Ayaz is well-versed with a varied range of industries and their respective communications related challenges. He has worked with more than 50 leading brands and corporations hailing from industries as varied as Automotive, Aviation, Healthcare, Banking & Finance, Energy, Oil & Gas, Telecom, Technology, Lifestyle & Entertainment, Real Estate, Tourism, FMCG and others.

He has also worked closely with the international teams from India, Paris, UK, and the Middle East to evolve, promote and protect their brands and reputation in the local market.

During his last stint as the Executive Director with another PR agency, Ayaz led the team of 50 plus PR professionals including strategic planners, content writers, digital specialists, media relations and as well as creative managers.

He has planned and executed more than 300 media interactions with journalists and digital influences for various clients, including, round tables, one-on-one interactions, press engagement events, and brand participation in both local and international events.

Apart from his substantial experience in PR, he also has extensive experience in event management and has pulled off some stunning BTL activities, purely driven by his passion for perfection.

Before joining Nutshell Communications, Ayaz was with Syntax Communications as Executive Director, and prior to his more than a decade long association with Syntax Communications, Ayaz has also worked with TNI Communications and different subsidiaries of Synergy Group.

Ayaz has done his Master’s in Mass Communications from the prestigious University of Karachi, which shaped him up as a competent PR professional. Since 2018, He is an active member of the Chartered Institute of Public Relations – UK (CIPR) and acknowledged as the Accredited PR Practitioner by CIPR in 2021.