If Your Culture Stinks, So Will Your Brand

No matter how much money or effort a company puts into its external brand, it can’t hide from a poor culture. Now, more than ever before, disgruntled employees and former staffers are airing their grievances, and, with one Twitter post or IG story, have annihilated any ounce of positive brand perceptions.

So, how can organizations utilize communications to impact recruitment, employee engagement, organizational culture and branding? In this session, Dr. Amanda Holdsworth, APR, creator of The CultureComm Model, will guide participants through the cycle, demonstrating how, as communicators, we can heavily influence these areas with the skills we already have.