Stop, collaborate and listen: 3 ways 2020 turbocharged strategic PR

2020 lit the match that sparked an explosive change in the way we think about work and life.

This session uses industry data to explore the practical implications of these changes for the future public relations practice.

From the evolution of purpose, to the shift in attitudes towards racism and mental health – public relations has a pivotal role to play in helping businesses meet the changing expectations of their stakeholders.

The modern PR professional influences how a business acts, as well as what it says. Though fraught with uncertainty, the emerging business landscape offers tremendous opportunity for strategic public relations.