Laura Sutherland

Laura Sutherland is the Founder and Director at Aura PR, which she founded 11 years ago (in the 2008 crash). She is a Chartered practitioner with 19 years’ experience in public relations and communication, with specific focus on integration and data-led strategy.

Laura is a Fellow of the Chartered Institute of Public Relations (CIPR) and a member of the PRCA, currently Chair of the CIPR Fellows’ Forum and Chair of PRCA Scotland. She is a former CIPR (UK) Board Director and Council member.

Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland two years in a row, 2018 and 2019. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.

Laura is also Founder of PRFest, a global community of senior PR and communication professionals and hosts an annual two-day festival to learn, share, collaborate and inspire.

Laura’s work spans consumer, tech, entrepreneurship and corporate. She is often involved in crisis PR and in the current pandemic, is helping lead the PR industry to help navigate businesses and organisations through re-thinking and re-engaging (See blog for recent thinking). Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.