‘Never Waste a Good Crisis’

Managing communicable disease outbreaks is part of our bread and butter at Public Health Wales and we practice for major incidents regularly. But like every other communications team in the nation, Covid-19 brought us both challenges and huge opportunities.

Using Covid-19 as a brief case study, this session will give you an insider’s view into crisis communications in public health. I’ll focus on three things:

• What was it like leading on the national communications response to Covid-19 in Wales, what we did, how it was different and why.
• What I learned.
• And why you should never waste a good crisis.