How can brands remain sustainable post covid?

In the couple of years pre Covid, the rise of the Greta Thunbergs of the world meant all brands were ‘go green’ and environmentalism and sustainability shaped many marketing and communication campaigns, with an estimated 15% of all campaigns including some environmental messaging.

As the world concentrates on an economic recovery, how can brands ensure sustainability is at the heart of a company’s DNA and we don’t lose our lessons learned?

How can communications contribute towards ensuring a green recovery? 

In this session Naomi Jones discusses her experiences around building a true commitment to sustainability, social value and a commitment to the UN’s Sustainable Development Goals and how comms teams can refocus or adapt to ensure brands remain committed to sustainability.