How do we talk with 'Generation Covid'; engaging youth audiences


Whilst lockdown has inevitably posed severe challenges to all audience groups, for children and young people however, almost every part of their development and life chances and prospects has been impacted. It’s no surprise those within the lowest¬†socioeconomic groups, in particular those from BAME communities,¬† are most impacted too.

What’s the data telling us and how can this inform our approach? This session will highlight some of the key findings from research, early reports and qualitative interviews across a whole range of issues and highlight some of the key things we can do, not only to improve our engagement but also to try and do better for children and young people.