Can you press release that? And other PR nonsense


The impact of COVID-19 on business, culture and society offer a huge opportunity for PR, but are practitioners ready to grab the opportunity?

Organisations focused solely on profit have been caught out. A sustainable recovery will need to focus on profit, people, and the planet.

There has already been a rapid shift to digital and mobile. We’ll see an ongoing investment in owned media and social.

The profession has rapidly shifted to virtual working but that has mental health and productivity implications.

Then there’s the ongoing march of AI, impacting practice and workflow enabling us to work smarter and more efficiently but also raising ethical concerns.