Be a Marketing Hero with the Power of Curiosity

Be a Marketing Hero with the Power of Curiosity

It’s the most powerful thing you own! 

Let us explore the power of curiosity to connect the dots and be a 21st century marketing professional.  Adapting to a post pandemic world where technology, digital transformation and immersive experiences are now mainstream not only in business but very much part of what we do at home and in everyday life. Curiosity has been the driver behind some of the most pioneering inventions and technologies that we see in the world today, and in this session, we will revisit some of these to help inspire a more impactful way of delivering world class marketing solutions for clients.

Join the session on Monday 19th September at 12:30 pm.

Maaz Rahman

Director, Dynamo

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Moving with the tide: Have you Got 5 Minutes? Live

Moving with the tide: Have you Got 5 Minutes? Live

To say the last few years have been a whirlwind would be an understatement. The world has changed, the media landscape is in a different place, comms, PR and marketing as disciplines are not what they were pre-2020, and we’ve changed too. We’ve taken on new challenges, projects, and roles while figuring out how to ride this crazy wave. We will give insight into some of the lessons we’ve learnt and what we’re thinking about as communicators going through this shifts. Join us for a live recording only at Comms Hero Week.

Tune in at 1:35 pm, Friday 23rd September.

Harriet Small

Communications and People Engagement Manager at Sky

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Rebecca Roberts

Founder of Thread & Fable

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What does it take to be a Whole Marketer?

What does it take to be a Whole Marketer?

How to become a successful and fulfilled marketer

We know that it’s an exciting time for our profession, with many opportunities to steer the strategic direction of the business and lead the long-term commercial agenda…

But with this increased remit and accountability, many marketers are feeling overwhelmed by workload, data, trends and new marketing techniques in our fast-paced industry.

Abigail Dixon is an experienced, award-winning marketing practitioner who truly understands the challenges marketers have today – through her work with her clients as a Founder/Lead Consultant with Labyrinth Marketing, but also through the many marketers she trains, coaches and mentors, with organisations such as CIM, The Marketing Academy, AAR and AIA.

Abigail has created the Whole Marketer concept (also a book and podcast) based on the holistic skills marketers need to possess to lead their function and grow the brands and businesses of tomorrow.

In this inspiring talk, filled with real experience and practical examples, Abigail will cover:

  • The technical and strategic skills to set and lead the commercial agenda
  • The soft skills needed to lead cross-functional teams and bring plans to life
  • Leadership skills to authentically and inspirationally lead, motivate and empower not only your team but cross-functional teams and stakeholders
  • The personal understanding needed to feel fulfilled in our role

Abigail speaks openly from the heart and is committed to creating a wave of Whole Marketers who feel fulfilled in their role, and in their lives as a whole.

So… are you ready to become Whole?

Join the session on Thursday 22nd September at 2:15 pm.

Abigail Dixon

Author and Podcast Host The whole Marketer and Director and Founder Labyrinth Marketing

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PR vs Recession: The business case for comms

PR vs Recession: The business case for comms

 Tricky economic times lie in wait. Rising inflation, an energy crisis, and geo-political instability leave us starring down the barrel of a global recession. But where does that leave the public relations and communications business? And how will the industry navigate the looming economic headwinds?

In this session, Koray Camgöz breaks down the business case for public relations investment in the current economic climate. Whether you’re a consultant pitching for new business or an in-house pro fending off department cuts, this session will equip you with the data and knowledge to convince key stakeholders to double down rather than cut back on PR spend.

Join the session on Thursday 22nd September at 11:45 am.

Koray Camgöz

Director of Communications and Marketing, PRCA

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How ESG will change the Internal Communication Landscape

How ESG will change the Internal Communication Landscape

To communicate Environmental, Social, Governance (ESG) initiatives internally and change the mindset of our employees ESG should be seen as an asset that should be reported on the balance sheet and thought of as something that can generate cash flow, reduce expenses, attract the right talent, and improve sales. An asset that needs funding, improvement, testing, loving, caring and attention. This will mean that the Internal Communication landscape will shift but how will it shift?

In this session Gihan Hyde, CommUnique Founder and CEO, will walk you through case studies and best practices that answers the following questions:

  1. Am I the right person to communicate my company’s ESG efforts internally?
  2. How can I as an internal communicator use the power, I hold to answer this question: are my key stakeholders crucial to me doing my job? or am I looking at this from the wrong angle?
  3. How can I as an internal communicator change my mindset and behaviour to communicate ESG effectively?

Join the session on Thursday 22nd September at 01:05 pm.

Gihan Hyde

CEO & Founder Communique

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Using behavioural science to power your communications

Using behavioural science to power your communications

Shayoni Lynn FCIPR FPRCA CMPRCA is CEO & Founder of behavioural science communications consultancy, Lynn. In this session she will discuss how a better understanding of human behaviour can help boost communications outcomes, connect with audiences in more meaningful ways, and drive positive societal change. She’ll provide an introduction to behavioural barriers – structural, informational, cognitive, social – and outline how measurement and evaluation can be embedded into behaviour change campaigns to demonstrate strong ROI for communications teams.

Join the session on Friday 23rd September at 10:15 am.

Shayoni Lynn

Founder of behavioural science consultancy, Lynn.

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Remove the fear and doubt, focus on listening to what isn’t being said!

Remove the fear and doubt, focus on listening to what isn’t being said!

Back in 2019 Johnnie Johnson Housing made the bold move to merge their communications and change departments together. Now three years on, hear about their successes and progress so far as well as some honest reflection on the brilliant blunders and learnings they’ve had along the way. Emma will share their story of how they’ve developed a customer first approach to change, focusing on doing best, what matters most and ensuring ultimate engagement from both customers and colleagues to get the right buy in and adoption from the very beginning.

Join the session on Wednesday 21st September at 3:45 pm.

Emma Midgley

Assistant Director of Customer Experience

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Talking about crises: how can we build resilience

Talking about crises: how can we build resilience

In the session crisis communication specialist Amanda Coleman will explain how we can all help ensure people and organisations are ready for the next crisis. Using recent case studies and latest research, the session will highlight some of the challenges and look at the opportunities communicators can take. It will also provide practical tips of how to implement small changes that can ensure you are crisis ready.

Join the session on Friday 23rd September at 12:30 pm.

Amanda Coleman

Crisis Communication Consultant

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How to maximise your earning potential in public relations

How to maximise your earning potential in public relations

There has never been such a good time to work in public relations. The skills of practitioners are in demand by organisations as both management and operational functions. The industry itself is slowly professionalising. In this session Stephen Waddington will discuss how to take advantage of this opportunity, get ahead in the industry and maximise your earning potential.

Join the session on Wednesday 20th September at 11:45 am.

Stephen Waddington

Founder and Managing Partner, Wadds Inc

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COVID-19 communications – the good, the bad and the ugly

COVID-19 communications – the good, the bad and the ugly

Professional communicators across the world have – alongside healthcare professionals, scientists, journalists and others – had a vital role to play in responding to the global COVID-19 pandemic. Prior to the arrival of vaccines in late 2020, public communications was one of the few ways in which countries could help protect their populations from the devastating illness, encouraging people to change their behaviour and save lives. Join this session to hear from leading communicators about their experience during the pandemic with a focus on what went well, what didn’t and how it could be improved.

Join us at 11am, Wednesday 21st September.

Antony Tiernan

Director of Communications

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Claire Riley

Director of Corporate Governance, Communications and Involvement

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Denis Campbell

Health Policy Editor, The Guardian and The Observer

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Kate Jarman

Director of Corporate Affairs

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Ranjeet Kaile

Director of Communications, Stakeholder Engagement and Public Affairs

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