How to support managers to become brilliant communicators

About Caroline & Dan...

Caroline is a creative and experienced communicator with many years under her belt as an in-house Comms leader. Strategic comms, reputation management and internal communication are her bread and butter.

A Chartered PR Practitioner, Caroline is a Comms Consultant at All Things IC, working alongside Rachel Miller and the team to help communicators across the globe to thrive. Caroline prides herself on offering a fresh and practical perspective to any comms problem and loves nothing more than creating thoughtful solutions that make a difference to teams and organisations.

Connect with Caroline on LinkedIn or sign up to The Water Cooler for the latest internal communication news, jobs, events and best practice insights.

Dan is a Chartered PR Practitioner and Fellow of the Chartered Institute of Public Relations (CIPR) and has focused his communication career on internal communication. He’s worked in a variety of sectors, including aviation, defence, charity, manufacturing and is a Communication Consultant at All Things IC. His passion for support individuals within their internal communication career extends to mentoring and more recently, training to be a coach.

His dedication to internal communication extends beyond the workplace. He’s the 2023 Chair of the CIPR sub-group, Inside and volunteers for the Royal Air Force Air Cadets as their Internal Communication Lead. Dan also runs The Internal Communicators’ Community, an online group providing internal communicators from across the globe a space to connect and share ideas and solutions.

Connect with Dan on LinkedIn and Guild or sign up for the All Things IC newsletter, The Water Cooler for the latest internal communication news, jobs, events and best practice insights.

Session overview: How to support managers to become brilliant communicators

All Things IC duo Caroline Cubbon-King and Dan Holden are back and this year, they’ll be exploring a common internal communications issue, how to support line managers to be effective communicators. Join Caroline and Dan to hear their insights and tips on how communicators can best support their line manager communities and boost the impact of internal communication.

By the end of the session, you’ll come away with at least one thing to know, one thing to do and one thing to think about. There will also be an All Things IC stationery bundle up for grabs.

From Boomers to Gen Z: How different generations are embracing social media

About Luan...

Luan is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more. 

In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media. 

Session overview: From Boomers to Gen Z: How different generations are embracing social media

In this online session, trusted social media advisor Luan Wise will share key characteristics of different generations and how these insights can positively impact your social media marketing activities. Understand which platforms they prefer, how they use them and what they expect from the organisations and users they follow.

TikTok changed my life

About Zander...

Zander is an experienced public sector communicator with a background in public relations and journalism. He worked for South Yorkshire Fire & Rescue’s award-winning comms team for 14 years and has also been Chair of FirePRO (network for fire service comms people) and Vice Chair of LGcomms.

Session overview: TikTok changed my life

From a complete TikTok novice two years ago to running the most followed fire service account in the world, TikTok- whilst not everyone’s cup of tea- has completely changed my team’s approach to social media and given me some of the best moments of my professional career. As more brands consider joining the platform, I want to share my experience and learning with others.

Creating a recipe for #CommsHero gravy

About Sara...

Sara McCracken FCIPR MBA is an award-winning PR and communications specialist with 20 years’ experience in areas including environment, health, education, politics, equestrian and rural businesses. She has worked in for a trade union, charities, political party, membership organisations and an alpaca farm.
Sara loves developing strategies that effect change. She has worked in established and new businesses at a senior level, implementing creative PR solutions and processes to manage reputation and raise profile. She provides expert advice through workshops and one to ones.
From writing press releases, pitching stories and securing media coverage, to preparing spokespeople for media interviews and political committee appearances, Sara encourages a storytelling approach to ensure key messages are heard.
Her specialities include: PR and communications, strategy development, connecting people, facilitation, events management, editing, speech writing, leadership development, media interview preparation and campaigns.
Away from work, Sara spends time with her two girls, husband and growing menagerie of Max the dog, cats, ponies, chickens and sheep in the Northern Ireland countryside.

Session overview: Creating a recipe for #CommsHero gravy

I bought a Texel sheep with attitude at the local market. The onsite café had excellent food and was a lesson in knowing target audiences; they provided extra in the form of added gravy.
Comms teams the world over groan when asked to send out press releases for no apparent reason. We know we can do better.
Bring your best examples to this interactive session of your creativity and storytelling. What made your campaign successful. How you stood firm to tailor your tactics.
Let’s learn from each other and create a jug of #CommsHero gravy we can all pour from

Developing Behaviourally Informed Communications

About Alice...

Alice works within the Behavioural Science Unit at Public Health Wales as a Senior Behavioural Scientist. Her work includes supporting the public health system in Wales to apply behavioural science in everyday practice. She works on things like climate change, vaccination uptake, healthy food choices and screening. Prior to Public Health Wales, Alice worked in local government whilst completing her PhD, which explored how behavioural science could be used to help increase levels of physical activity within primary school classrooms.

Session overview: Developing Behaviourally Informed Communications

Communications that have impact are a critical component of policy and intervention development. Designing and delivering public sector communications using evidence-based behavioural science techniques means we can get what we aim for more often. By developing a deeper understanding of how and why individuals and populations respond to circumstances, we can have greater impact through more tailored and evidence-based planning and delivery. This session provides an overview of a new tool ‘Developing Behaviourally Informed Communications’ written by the Behavioural Science Unit at Public Health Wales. We’ll share behavioural science techniques and approaches, and walk you through a step by step process using the ‘SCALE’ approach, to help strengthen your communications.

Freddie Starr Ate My Hamster (or how PR is not just publicity and other stories)

About Sarah...

Sarah Waddington CBE is a director of Wadds Inc. and advises creative agency management teams on their company direction to deliver sustainable growth and deliver social impact. She is the co-founder of Socially Mobile, a not-for-profit PR training school helping those from lower socio-economic backgrounds and under-represented groups to increase their earning potential.

Session overview: Freddie Starr Ate My Hamster (or how PR is not just publicity and other stories)

A whirlwind tour into how popular culture has impacted perceptions of public relations with a look at the multifaceted management function it really is.

What is Community Based Marketing?

About Michelle...

Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups and networks.
A recognised speaker and specialist in digital marketing, community strategy, social media, comms and content. She has 25 years of marketing & comms experience in a mix of agency and in-house roles, including at Econsultancy, Lexis PR and Access Intelligence.
She has worked with LOCOG (London2012), V&A Museum, General Mills, BBC, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo + many others.
Co-author of Community Based Marketing (CBM) Best Practice Guide, she has also lectured in Community Strategy at Manchester Metropolitan University.

Session overview: What is Community Based Marketing?

What is Community Based Marketing (CBM)? How to grow your business and demand with community
You know what Account Based Marketing is. But what about CBM?
This session reveals how community and community led growth is set to power marketing and communication strategies for years. Learn why McKinsey called community “the big idea” in marketing for this decade.
Learn from marketing, CBM and community expert Michelle Goodall.

Putting the D in Digital

About Rebecca...

Rebecca Benn is an experienced marketing and digital strategy communications specialist with over 17 years experience working in data and technology.
She started her career providing communication strategy support for the National Programme for IT. She has extensive public sector experience having been the communications lead on a number of high level national IT delivery projects.
Rebecca specialises is in data communications, having supported the work around the Partridge review which looked at the management of national data releases. She uses her talent of distilling complex technical data information into communications for a variety of channels. Her data work in prescribing and workforce has led to several national front pages.
Rebecca completed her MSc in Marketing and digital strategy in 2020 . Her research paper saw the creation of a Data Use Acceptance Model, which can be used to consider the communication factors to create the optimal environment to aid awareness.
Rebecca currently heads up the external communications and strategy at Defence Digital, the digital delivery arm of the Ministry of Defence.

Session overview: Putting the D in Digital

Providing skills and training for the whole of Defence is no mean feat. It involves innovative thinking, creative comms and getting a clear way to motivate people to learn new skills. Rebecca will talk you through the lessons learned on this campaign and give you some tips on how to go about creating behavioural change campaigns.

Insights into the future role of public relations in management

About Stephen...

Stephen Waddington is a highly regarded public relations and communications figure. He is known for his expertise in management and public relations.

He’s an entrepreneur who has benefited from disruption in media and technology during his career in public relations. He built an agency during the 90s supporting companies creating the infrastructure and applications that were the foundation of the internet. He did it again ten years later, scaling one of the first agencies to work across paid, social, and earned media.

Stephen has worked for clients including Amazon, ARM, BMW, The Economist, Salesforce, Microsoft, and Virgin Media Business. Along the way, he has written ten books including Exploring Public Relations and Management Communication and served as President of the CIPR. He founded the CIPR AI in PR panel in 2018 and has supported the CIPR in this area for the past five years.

He is the Managing Partner of Wadds Inc. and is a PhD researcher at Leeds Business School, where he studies the relationship between public relations and management.

Session overview: Insights into the future role of public relations in management

An upbeat and enlightening talk on the evolving role of public relations in management.

Stephen is a seasoned public relations professional turned researcher, who has spent the past two years understanding why the industry experienced a boom during the pandemic but is now facing budget cuts.

He’ll share his thought-provoking findings during the session that have challenged his own beliefs about the business of public relations.

How to grow a virtual community through effective comms

About Tahera...

Tahera hosts the weekly #CharityHour on Twitter @CharityHourUK with over 17k followers and has been doing this for over 9 years.

Session overview: How to grow a virtual community through effective comms

There is an art to facilitating an engaging chat especially when it all takes place online. I will share my tips for growing a community, keeping them engaged and the importance of listening to them too. This is an opportunity to consider what success looks like and how you can learn from my mistakes over 9.5 years of hosting #CharityHour a weekly Twitter chat. You will learn how to create and grow a virtual community that offers something for everyone whether a safe space, fun/enjoyment or just a place to learn. Finally, how can the community evolve as the platform changes while retaining its identity?