The PR industry earned its stripes during the pandemic.

CommsHeroes around the world shone as people everywhere came to appreciate the fragility of reputation and the importance of strategic communication.

But what comes next? What are the issues, trends and practices influencing public relations and business in the new era? In this session, Koray Camgöz draws on industry data to make 5 predictions for the PR industry in 2022 that will define the way communications professionals adapt and thrive in the post-pandemic world.

The call for leaders to ‘human up’ is real. This session explores the call for people in power, to lead and communicate in a more human way. This is often a challenge, especially during change, conflict and shifts in culture.

Sometimes leaders are copying a style they admire, reacting to the environment around them, or simply doing the best they know how. But when the people they lead see through it, we see low trust and a lack of psychological safety. Then add to that; the nature and future of workplaces, the need for inclusion and we also require leaders to have emotional intelligence and listen well to the people they lead, manage difficult conversations and give feedback well.

It is no wonder that some leaders lack the confidence and competence to communicate well, but fear not- you can be their hero!
You can build and foster human leaders.

So what can you do? In this session we will:
• Learn what human leadership looks like and what gets in the way
• Explore the skills that enable leaders to communicate Humanly, with authenticity, emotional intelligence, compassion and curiosity to lead the people in our organisations through change, conflict and culture change.
• Pick up some coaching tips and exercises you can take your leaders and leadership teams through to help them Human up!

This session is an introductory look at behaviour change marketing.

It takes a fun approach to exploring how behavioural science can take your communications and marketing to the next level.

You have probably heard of Nudge but have you heard of COM_B? The key to unlocking behaviour change in your communications?

Come and up-level your detective and communications skills through the lens of behavioural science.

Penny Haslam had fulfilled her lifelong ambition of becoming a live TV presenter, but she had a problem – out of control nerves and low self-esteem that threatened to take her under.

Because we all could do with a little more confidence, Penny now draws on her experiences as a BBC presenter, and now a professional speaker, to share her five confidence tricks and techniques that help shake off ‘imposter syndrome’ and build supreme confidence.

She’ll show you…

– How to extinguish damaging self-talk when you need greater resilience
– Ways to get over yourself and welcome change
– Her Post-it note approach for sustaining self-assuredness.

Confidence may sound like a personal issue to deal with. Something you ‘work on’ in your own time. But Penny’s take is that confident individuals contribute to the greater success of their teams and their organisations. Which is why it’s so important, especially now, to ‘make yourself a little more confident’.