ESG: The Why, What, Who and How?

ESG: The Why, What, Who and How?

Environmental, Social and Governance (ESG) is gaining quick traction and capturing investor, customer, and employee’s attention globally.

Therefore, communicating the story to engage them is vital. Storytelling around ESG initiatives will help your organization create clarity and accountability in a way that amplifies your Sustainability impact while satisfying or even exceeding demands for transparency.

In this session we will explore:

1. What does ESG really entail
2. Why is it important NOW?
3. Case studies showcasing the good, the bad and the ugly

Three session takeaways:

1. The story behind this new movement
2. The business case for embedding ESG within a business model and growth strategy
3. The best ways to tell your ESG story to win the hearts and minds of your audience


The Recruitment Landscape post-Covid and Virtual Interview Techniques

The Recruitment Landscape post-Covid and Virtual Interview Techniques

To say a lot has changed over the past year in the areas of employment, job applications, interviews and workday life is an understatement. It’s been a tough time for many, and as business structures and hiring practices have been shaken up on a massive scale, many people have found themselves in a completely different set of work circumstances.

In this session I will give an overview of the employment market changes, along with some useful tips for both interviewer and interviewee on remote interview best practice, as well as some focus points for maintaining a good online professional presence.


Why successful stakeholder engagement lies at the heart of strategic PR

Why successful stakeholder engagement lies at the heart of strategic PR

In this #CommsHero session CIPR President 2021 Mandy Pearse explores the importance of stakeholder engagement, how practitioners can develop their skills and why it is critical to success.


All the jobs I didn't get - and how I handled the ones I did

All the jobs I didn't get - and how I handled the ones I did

With so many of us ‘falling in’ to comms, is there a career path for successful Comms Heroes? What are the pitfalls and prizes along the way? Kate Jones will share the snakes and ladders of her own career in this lively comms clinic that proves all is not what it seems on LinkedIn…


How to make your content more engaging

How to make your content more engaging

Sharing or presenting content that persuades is both an art and a science. Success is based around three core pillars – Credibility, Emotional Connection and Building Trust. Join Spencer to discover the framework you can use to create engaging content time and time again.


Marketing’s role in driving a sustainable future

Marketing’s role in driving a sustainable future

Looking at how marketing has a significant role to play when it comes to promoting and driving sustainability, whilst also needing to recognise that it is also part of the problem. Working towards a more sustainable future requires every part of the stakeholder chain to come together and it is now more important than ever for brands to communicate their responsible and sustainable practices. Sustainability is taking marketing back to its core purpose around strategy, brand and communication and we have an opportunity for marketing to change both the conversation and behaviours, internally and externally.