Sanina Kaur
About Sanina...
Sanina Kaur, former journalist and Director of SK Copy Co, shares best practice practical insight for generating content that keeps on giving and, more importantly, stands out from all the noise.
Session overview: The secret to making content your CommsHERO
Ferzana Bham
About Ferzana...
Ferzana is an Talent Acquisition and People expert – mostly within the start-up and tech sector helping build effective teams that have a honest, fair and collaborative culture at their heart. Passionate about equity and equality for women this led her to join a team of comms leaders to create PR Mums in early 2023. Launching, with an incredible response in July this year, PR Mums aims to make positive changes for women in the workplace, to help them reach their career potential, keep women in the workforce and stop the PR & Comms industry loose incredible talent.
Session overview: Where does all the female talent go?
The PR & Comms industry is female dominated ( 67%), but when it comes to senior and leadership roles the balance shifts. Why? The impact of this means we have a gender pay gap, pension gap and a pool of incredibly smart, ambitious, highly skilled women who are leaving the workforce or not reaching, or staying in senior and leadership roles.
There are many reasons for this, but one prominent challenge is childcare.
PR Mums aims to redress this balance, by equipping women with a practical and psychological pathway back into employment after maternity / childcare, enabling them to re-establish their pre-pregnancy career trajectory and get more women into leadership positions within the PR & Communications industry.

Ferzana Bham
Co-Founder & Talent Director, PR Mums
Pamela Welsh
About Pamela...
Session overview: The blank canvas: 6 lessons on developing a brand from scratch
Riya Singh
About Riya...
I’m a Copywriter who’s also an avid reader. I’ve been writing for brands for more than 4 years to help them amplify their voice and to grow organically. When I’m not writing, I can be found sitting in a corner with a book stuck to my face.
Session overview: The Floor is Lava - Student Stories
In today’s volatile and unpredictable epoch, you’d be forgiven for thinking that graduates’ bright futures are simply the light reflecting off lava. Y’know, because the world is burning and all. Step forward these scrappy young students, who have travelled *thousands of miles to study PR and Communications in Leeds.
Join our effervescent host Teela Clayton as she probes them about their academic journey, issues in the industry and whether Elon Musk is 100% a d*ck.
*Carla’s travelled about 5 miles from Cas.
Carla Peniston
About Carla...
Graduated with a First Bachelor of Arts with Honours degree in Sport Marketing at Leeds Beckett University. Passionate about developing a career in Sports Media, Sports Marketing and Marketing in the Travel industry.
Experience includes Social Media and Marketing for insideF2 Online, PorscheSport, Alma Corse, the Athletic Union at the Carnegie School of Sport and Leeds Beckett Women’s Football Team. Whilst I also have experience of creating my own social media content for my blog (Just A Sports Fans Blog) along with the creating a website which tackles areas that concern Sport with a specific passion for Formula 1, Formula 2 and Football.
I believe that Women’s sport and Women in Sport should be promoted more than what it is now and Academy Sport and Esports, which is why I want to explore a career in this niche yet inspiring part of the Sports industry.
Participating in Kick It Out’s Aspire/Game Changers board has further ignited this belief and as a result is why, I focused my Dissertation on “An Investigation Into The Lack Of Female Representation In Motorsport.” Which I achieved a First in.
Session overview: The Floor is Lava - Student Stories
In today’s volatile and unpredictable epoch, you’d be forgiven for thinking that graduates’ bright futures are simply the light reflecting off lava. Y’know, because the world is burning and all. Step forward these scrappy young students, who have travelled *thousands of miles to study PR and Communications in Leeds.
Join our effervescent host Teela Clayton as she probes them about their academic journey, issues in the industry and whether Elon Musk is 100% a d*ck.
*Carla’s travelled about 5 miles from Cas.
Ruth Dale
About Ruth...
Session overview: Uncertainty. The decision killer. Get started in b.s. (behavioural science)
Luan Wise
About Luan...
Luan is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more.
In addition to running her consultancy and training business, she’s a LinkedIn Learning course instructor, accredited lead trainer for Meta, and author of the award-winning book, Relax! It’s Only Social Media.
Session overview: From Boomers to Gen Z: How different generations are embracing social media
In this online session, trusted social media advisor Luan Wise will share key characteristics of different generations and how these insights can positively impact your social media marketing activities. Understand which platforms they prefer, how they use them and what they expect from the organisations and users they follow.
Growing commercial efforts in a non-commercial setting
About Rosanna...
Session overview: Growing commercial efforts in a non-commercial setting
This session will look at how Communications teams can support and lead income growth within organisations that are traditionally not commercial e.g. local authorities and charities. Rosanna will explain how she’s used her experience working in advertising and business development to help grow marketing and commercial functions within a leading UK children’s charity and local authority. Her session will cover how to embed a marketing mind set, how to identify potential income streams, and how to build the case for a business development unit/function.
Dan Holden
About Dan...
Dan is a Chartered PR Practitioner and Fellow of the Chartered Institute of Public Relations (CIPR) and has focused his communication career on internal communication. He’s worked in a variety of sectors, including aviation, defence, charity, manufacturing and is a Communication Consultant at All Things IC. His passion for support individuals within their internal communication career extends to mentoring and more recently, training to be a coach.
His dedication to internal communication extends beyond the workplace. He’s the 2023 Chair of the CIPR sub-group, Inside and volunteers for the Royal Air Force Air Cadets as their Internal Communication Lead. Dan also runs The Internal Communicators’ Community, an online group providing internal communicators from across the globe a space to connect and share ideas and solutions.
Connect with Dan on LinkedIn and Guild or sign up for the All Things IC newsletter, The Water Cooler for the latest internal communication news, jobs, events and best practice insights.
Session overview: How to support managers to become brilliant communicators
All Things IC duo Caroline Cubbon-King and Dan Holden are back and this year, they’ll be exploring a common internal communications issue, how to support line managers to be effective communicators. Join Caroline and Dan to hear their insights and tips on how communicators can best support their line manager communities and boost the impact of internal communication.
By the end of the session, you’ll come away with at least one thing to know, one thing to do and one thing to think about. There will also be an All Things IC stationery bundle up for grabs.
Caroline Cubbon-King
About Caroline...
Caroline is a creative and experienced communicator with many years under her belt as an in-house Comms leader. Strategic comms, reputation management and internal communication are her bread and butter.
A Chartered PR Practitioner, Caroline is a Comms Consultant at All Things IC, working alongside Rachel Miller and the team to help communicators across the globe to thrive. Caroline prides herself on offering a fresh and practical perspective to any comms problem and loves nothing more than creating thoughtful solutions that make a difference to teams and organisations.
Connect with Caroline on LinkedIn or sign up to The Water Cooler https://www.allthingsic.com/newsletter for the latest internal communication news, jobs, events and best practice insights.
Session overview: How to support managers to become brilliant communicators
All Things IC duo Caroline Cubbon-King and Dan Holden are back and this year, they’ll be exploring a common internal communications issue, how to support line managers to be effective communicators. Join Caroline and Dan to hear their insights and tips on how communicators can best support their line manager communities and boost the impact of internal communication.
By the end of the session, you’ll come away with at least one thing to know, one thing to do and one thing to think about. There will also be an All Things IC stationery bundle up for grabs.