Dr. Leeya Hendricks

Dr. Leeya Hendricks

With nearly two decades of B2B marketing experience, Leeya has demonstrated leadership in technology, professional services, fintech and advertising sectors, having steered global marketing, communications, and business development for prominent companies across EMEA, US and JAPAC. Leeya is a Non-executive Board member for the Chartered Institute of Marketing and Advisory Board member for The Fintech Marketing Hub, and a seasoned CMO and marketer having worked for organisations such as Accenture, IBM, Oracle, Gartner, Draft FCB, TBWA and Rimm Sustainability in senior executive roles globally.

She is a chartered marketer and Fellow of the Chartered Institute of Marketing, her qualifications include a PhD in Management, MBA, BA (Hons) in Brand Marketing Management, BA (Hons) in Fine Art and a Professional Certificate in Business Sustainability Management.

She is actively involved in shaping the future of marketing and bridging the gap between practice and theory, dedicated to education and serves as a lecturer and supervisor for master’s and post-graduate students at prominent universities across the UK and Europe on digital marketing, customer experience, ethics, and consumer insights. She regularly contributes articles to reputable marketing and management platforms, participates in podcasts, and speaks at events on topics such as B2B marketing, AI, sustainability, financial technology, platform ecosystems and leadership. Leeya’s work has been featured in world-leading media outlets such as Forbes and the CMO Alliance and has served as a Judge on B2B Marketing, The Drum and Women in Marketing Awards.