Greg Reed is Group CEO of Places for People, the UK’s largest social enterprise with 240,000 homes, 100 leisure centres and half a million Customers nationwide. During his 30-year career Greg has led major finance, partnership, marketing, customer service, and commercial functions in global listed companies including Bank of America and RBS Group.
Greg is a purpose-driven senior executive passionate about helping to solve the UK’s housing crisis.
Before joining PfP, Greg was UK CEO for international home assistance business HomeServe and a non-executive director with Clarion Housing Group, whose charitable foundation he chaired.
Greg is a native of Smyrna, Delaware. He graduated from Pennsylvania State University with a Bachelor of Science in Finance and then received a Juris Doctor from Delaware Law School.
Podcast overview
In this episode of the commsHERO Podcast, we welcome Greg Reed, CEO of Places for People, to explore why he’s an active presence on social media and internal comms. From engaging colleagues online to running alongside them in real life, Greg shares how being a visible and accessible leader strengthens culture, communication, and the brand. He’ll reveal how he balances authenticity with leadership, the impact of open conversations, and why an hour with the CEO, away from the boardroom, can be priceless. If you’re in comms or marketing, this is an episode you won’t want to miss!
Podcast questions
- Do you ever get pushback from being so visible on social media?
- You actively post messages to colleagues, what impact has that had on company culture, and has it increased engagement levels?
- How does running with colleagues strengthen relationships compared to traditional meetings?
- How do you see yourself as a brand ambassador for Places for People?
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